Email advertising
Email advertising
Blog Article
Email marketing is a type of email marketing in which the recipient has consented to receive promotional messages from a brand. In this form of advertising, marketers seek to obtain their potential customers' permission by giving them the option to opt in before sending emails.
Email marketing is only effective if recipients expect to hear from you. You achieve this by using subscription or permission-based marketing. To stay ahead of the game, marketers prefer the double opt-in option, which USA Students Email List ensures that their subscribers "welcome" and "anticipate" email campaigns. Unsolicited email marketing is a thing of the past because it damages the sender's reputation. No wonder: recipients may not be open to receiving promotional emails they haven't subscribed to.
An example of permission-based email marketing is an email newsletter sent to customers of a particular brand. Newsletters inform subscribers about new products, upcoming events, or promotions. Marketers tell prospects what they'll receive after leaving their email address on a subscription form . This way, potential customers are aware of what they're signing up for.
Today, many online marketers use services like Send Pulse Email to manage their opt-in contact information and automatically send marketing messages using automation tools. They also allow marketers to segment their advertising activities based on specific personal data.
Even with the tremendous growth of SEO, social media, and mobile marketing, email advertising remains one of the most cost-effective marketing strategies. According to Statista, 3.7 billion global email users sent and received 269 billion emails every day in 2017. This number is expected to rise to 4.3 billion by 2022, meaning that approximately half of the world's population will be using email by then. Therefore, email advertising will present greater business opportunities as email usage continues to increase. However, the decision to invest advertising dollars in this type of marketing must take into account the benefits the company can achieve.
So what advantages can a brand enjoy by using email advertising?
It is profitable and fast
The cost of using email as a channel to advertise goods and services is significantly lower than most other forms of marketing. Businesses don't incur printing costs as they would with posters or flyers, and there are no Business To Business Mailing Lists advertising or media hosting fees to send advertising messages to the target audience. Additionally, through mass email sending and automation, marketers can save time on their advertising efforts. With SendPulse, you can send up to 15,000 advertising emails for free each month.
Reach specific audiences through segmentation
Email marketing overcomes the many shortcomings of non-targeted marketing, such as TV ads and billboards. With email, marketers have more control over who sees their messages through segmentation. You can group customers by location, demographics, stage in the sales funnel , etc., and send emails tailored to their specific needs.
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